Does Your Company Share Apple’s Leadership Problem
One of the best business management trainers is Jon Berghoff. Jon is founder of Global Empowerment Coaching and has a record of teaching leadership, creating sales, and causing business success through ‘harmonic influence,’ which gives you control over yourself, your business, and the world in general. Jon Berghoff is speaker and bestselling author of the “Cutting Edge Sales Book.”
First it was the false rumor about Steve Job’s health… Apple’s stock nose-dived, millions of dollars out the window.
Now, Steve Jobs -for real, not a rumor - pulls out of his perennial role as keynote speaker at the high profile Macworld trade show.
Again, Apple’s stock dropped as much as 5.5% during after-hours trading.
What does this show? An unfortunate reality or a symbolic reminder of what true leadership is.
While Apple may not have the problem I’m about describe, the previous scenario serves as a great wake-up call.
When a leader’s worth is so high that his lack of presense translates to instant paranoia, it says something about the kind of leadership at hand - where personality, rather than process, drive a profitable business.
I’m not saying personality isn’t important, but the order of importance is worth looking at.
I meet thousands of leaders, managers, and sales professionals each year, and I see this often: a person leads with personality and with charm at the top of the priority list.
The difficulty?
Personality is not always replicable, teachable and reliable.
So what is?
Process.
In any leadership position, the executive/leader/manager should be focused on getting processes in place, before relying on personality to drive the business. Processes can be planned, documented, taught, practiced, retaught, and ultimately duplicated. Personality, often can not.
Personality can create attraction, excitement, and energy, while the processes can leave a permanent imprint.
What do you see in your business that can be duplicated, automated, and put into a repeatable process, that will help leverage your ability as a leader?
Mail this post