Think Outside the Box when it Comes to Who to Co-Promote WIth
What do a luxury Day spa and Baltimore Mixed Martial Arts Gym have in common?
Nothing except that we have both experienced a surge in business due to our recent promotion partnerships.
We have been partnering with a multitude of businesses very different from our own and have been having great success running co-promotional events. We run a Baltimore MMA gym which focuses on producing fighters for events like the Ultimate Fighting Championship. The day spa works on getting men and women looking and feeling good. We offered enrollment bonuses such as gift certificates (often given to the girlfriends and wives of the new student), that we get at a substantial discount, and free haircuts. Since the Day spa industry works on a continuity model (people like to get their haircut at the same place usually by the same person), every new walk-in represents a substantial lifetime income boost not including all the add-ons such as massages, pedicures, etc.
Another recent example from our business has been our partnership with a local legal firm. Attorneys are used a few times during a person’s life and consequently, their success depends on being available during those rare occurrences when they are needed i.e. estate planning, criminal cases, etc. The firm was very happy to be involved in our program as it is just another opportunity to get its name out there as “the” people to go to. Plus, they can come give talks about various topics that can be an additional bonus for people involved in your program.
Oftentimes, business very different from your own are more happy to work with you as they do not see you as competition. We have found that even businesses that are remotely related often view us with more suspicion and can be harder to partner with. Definitely don’t think “in the box” when looking for businesses to partner with!
Julius Park
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