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Posts Tagged ‘sales’

Does Your Company Share Apple’s Leadership Problem

July 25th, 2009

One of the best business management trainers is Jon Berghoff. Jon is founder of Global Empowerment Coaching and has a record of teaching leadership, creating sales, and causing business success through ‘harmonic influence,’ which gives you control over yourself, your business, and the world in general. Jon Berghoff is speaker and bestselling author of the “Cutting Edge Sales Book.”

First it was the false rumor about Steve Job’s health… Apple’s stock nose-dived, millions of dollars out the window.

Now, Steve Jobs -for real, not a rumor - pulls out of his perennial role as keynote speaker at the high profile Macworld trade show.

Again, Apple’s stock dropped as much as 5.5% during after-hours trading.

What does this show? An unfortunate reality or a symbolic reminder of what true leadership is.

While Apple may not have the problem I’m about describe, the previous scenario serves as a great wake-up call.

When a leader’s worth is so high that his lack of presense translates to instant paranoia, it says something about the kind of leadership at hand - where personality, rather than process, drive a profitable business.

I’m not saying personality isn’t important, but the order of importance is worth looking at.

I meet thousands of leaders, managers, and sales professionals each year, and I see this often: a person leads with personality and with charm at the top of the priority list.

The difficulty?

Personality is not always replicable, teachable and reliable.

So what is?

Process.

In any leadership position, the executive/leader/manager should be focused on getting processes in place, before relying on personality to drive the business. Processes can be planned, documented, taught, practiced, retaught, and ultimately duplicated. Personality, often can not.

Personality can create attraction, excitement, and energy, while the processes can leave a permanent imprint.

What do you see in your business that can be duplicated, automated, and put into a repeatable process, that will help leverage your ability as a leader?

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What Makes A Great Sales Person?

June 30th, 2009

Are you searching for ways that can help you to become a better salesman?. In this article I will be writing about the characteristics that I believe are essential if a person is going to become a great salesman.

When attempting to sell something whether it be a cheaper calls to mobiles service, insurance, a debt management plan or a stuttering therapy product, to name just a few, then you need to do so with passion.

This is the art of any successful sales person, they should be passionate about the products or service that are selling, or at least they should sound as if they are.

How many times has somebody attempted to sell you something but have done so with absolutely no “gusto” at all? It is as if they have real belief in the product themselves. It is like the sales people who attempt to convince you to switch utilty supplier:

“Can I speak to the person who deals with your electricity bills please?”

This is there usual starting point but they say it with such a negativity and boredom. Why not start with a much more passionate and positive stance:

“Good afternoon, I am not sure if you have heard of myself, my name is John Staples and I am a specialist in lowering people’s electricity bills, am I seaking to the right person about this subject?”

There are not that many easy ways to make money that do not require hard work and a determination to do the right things.

Positivity, passion, belief, honesty and an ability to listen to your customers/clients are the essential characteristics of a successful salesman.

I hope this article helps its readers to further their career and to also become top rate sales people.

 

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